Search engine optimization
This is really a need now-a-days to understand this term"SEO" , and find its detail because without complete information its difficult to understand it. There are lost of sources to find same but I have chose optimum and true information to let you know all about it;
Search engine optimization (
SEO) is the process of improving the visibility of a
website or a
web page in
search engines via the "natural" or un-paid ("
organic" or "algorithmic")
search results. In general, the earlier (or higher ranked on
the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including
image search,
local search,
video search,
academic search,
[1] news search and industry-specific
vertical search engines.
As an
Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and
HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the
indexing activities of search engines. Promoting a site to increase the number of
backlinks, or inbound links, is another SEO tactic.
The acronym "SEOs" can refer to "search engine optimizers," a term adopted by an industry of
consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the
HTML source code of a site and site content, SEO tactics may be incorporated into
website development and
design. The term "search engine friendly" may be used to describe website designs,
men
us,
content management systems, images, videos,
shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
Another class of techniques, known as black hat SEO, search engine poisoning, or
spamdexing, uses methods such as
link farms,
keyword stuffing and
article spinning that degrade both the relevance of search results and the quality of user-experience with search engines. Search engines look for sites that employ these techniques in order to remove them from their indices, and may change their ranking algorithm to display more relevant results.
History
Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early
Web. Initially, all webmasters needed to do was submit the address of a page, or
URL, to the various engines which would send a "
spider" to "crawl" that page, extract links to other pages from it, and return
information found on the page to be
indexed.
[2] The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an
indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words, and all links the page contains, which are then placed into a scheduler for crawling at a later date.
Site owners started to recognize the value of having their sites highly ranked and visible in search engine results, creating an opportunity for both
white hat and
black hat SEO practitioners. According to industry analyst
Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997.
[3] The first documented use of the term Search Engine Optimization was
John Audette and his company Multimedia Marketing Group as documented by a web page from the MMG site from August, 1997.
[4]Early versions of search
algorithms relied on webmaster-provided information such as the keyword
meta tag, or index files in engines like
ALIWEB. Meta tags provide a guide to each page's content. Using meta data to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Inaccurate, incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches.
[5][unreliable source?] Web content providers also manipulated a number of attributes within the HTML source of a page in an attempt to rank well in search engines.
[6]By relying so much on factors such as
keyword density which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their
results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, allowing those results to be false would turn users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.
[original research?]Graduate students at
Stanford University,
Larry Page and
Sergey Brin, developed "backrub," a search engin
e that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm,
PageRank, is a function of the quantity and strength of
inbound links.
[7] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random surfer.
Page and Brin founded
Google in 1998. Google attracted a loyal following among the growing number of Internet users, who liked its simple design.
[8] Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency,
meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the
Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or
link farm
s, involved the creation of thousands of sites for the sole purpose of
link spamming.
[9]By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. Google says it ranks sites using more than 200 different signals.
[10] The leading search engines,
Google,
Bing, and
Yahoo, do not disclose the algorithms they use to rank pages. Notable SEO service providers, such as Rand Fishkin,
Barry Schwartz,
Aaron Wall and
Jill Whalen, have studied different approaches to search engine optimization, and have published their opinions in online
forums and
blogs.
[11][12] SEO practitioners may also study patents held by various search engines to gain insight into the algorithms.
[13]In 2005 Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users.
[14] In 2008,
Bruce Clay said that "ranking is dead" because of
personalized search. It would become meaningless to discuss how a website ranked, because its rank would potentially be different for each user
and each search.
[15]In 2007 Google announced a campaign against paid links that transfer PageRank.
[16] On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the
nofollow attribute on links.
Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat nofollowed links in the same way, in order to prevent SEO service providers from using nofollow for PageRank sculpting.
[17] As a result of this change the usage of nofollow leads to evaporation of pagerank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated
Javascript and thus permit PageRank sculpting. Additionally several solutions have been suggested that include the usage of
iframes,
Flash and Javascript.
[18]
In December 2009 Google announced it would be using the web search history of all its users in order to populate search results.
[19]The Real-time-search was introduced in late 2009 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.
[20]Relationship with search engines
By 1997 search engines recognized that
webmasters were making efforts to rank well in their search engines, and that some webmasters were even
manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as
Altavista and
Infoseek, adjusted their algorithms in an effort to prevent webmasters from manipulating rankings.
[21]Due to the high marketing value of targeted search results, there is potential for an adversarial relationship between search engines and SEO service providers. In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval
on the Web,
[22] was created to discuss and minimize the damaging effects of aggressive web content providers.
Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the
Wall Street Journal reported on a company,
Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients.
[23] Wired magazine reported that the same company sued blogger and SEO
Aaron Wall for writing about the ban.
[24] Google's
Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.
[25]Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, chats, and seminars. Major search engines provide information and guidelines to help with site optimization.
[26][27] Google has a
Sitemaps program
[dead link][28] to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website.
Bing Toolbox provides a way from webmasters to submit a sitemap and web feeds, allowing users to determine the crawl rate, and how many pages have been indexed by their search engine.
Methods
Getting indexed
The leading search engines, such as
Google,
Bing and
Yahoo!, use
crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found
automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or
cost per click.
[29] Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results.
[dead link][30] Two major directories, the Yahoo Directory and the
Open Directory Project both require manu
al submission and human editorial review.
[31] Google offers
Google Webmaster Tools, for which an XML
Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren't discoverable by automatically following links.
[32]Search engine crawlers may look at a number of different factors when
crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.
[33] Additionally, search engines sometimes have problems with crawling sites with certain kinds of graphic content, flash files, portable document format files, and dynamic content.
[34]Preventing crawling
To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certa
in files or directories through the standard
robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a
meta tag specific to robots. When a search engine visits a site, the robots.txt located in the
root directory is the first file crawled. The robots.txt file is then parsed, and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.
[35]Increasing prominence
A variety of methods can increase the prominence of a webpage within the search results.
Cross linking between pages of the same websi
te to provide more links to most important pages may improve its visibility.
[36] Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic.
[36] Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's meta data, including the
title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic.
URL normalization of web pages accessible via multiple urls, using the "canonical"
meta tag[37] or via
301 redirects can help make sure links to different versions of the url all count towards the page's link popularity score.
White hat versus black hat
SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. The search engines attempt to minimize the effect of the latter, among them
spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either
white hat SEO, or
black hat SEO.
[38] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the
search engines discover what they are doing.
[39]An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines
[40][26][27] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility,
[41] although the two are not identical.
Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible
div, or
positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as
cloaking.
Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review. One infamous example was the February 2006 Google removal of both
BMW Germany and
Ricoh Germany for use of deceptive practices.
[42] Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's list.
[43]As a marketing strategy
SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, depending on the site operator's goals.
[44] A successful Internet marketing campaign may also depend upon building high quality web pages to engage and persuade, setting up
analytics programs to enable site owners to measure resu
lts, and improving a site's
conversion rate.
[45]SEO may generate an adequate
return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.
[46] It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic.
[47] Seomoz.org has suggested that "search marketers, in a twist of irony, receive a very small share of their traffic from search engines." Instead, their main sources of traffic are links from other websites.
[48]International markets
Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines' market shares vary from market to market, as does competition. In 2003,
Danny Sullivan stated that Google represented about 75% of all searches.
[49] In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as o
f 2007.
[50] As of 2006, Google had an 85-90% market share in Germany.
[51] While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.
[51] As of June 2008, the marketshare of Google in the UK was close to 90% according to
Hitwise.
[52] That market share is achieved in a number of countries.
As of 2009, there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player. The most notable markets where this is the case are China, Japan, South Korea, Russia and the Czech Republic where respectively
Baidu,
Yahoo! Japan,
Naver,
Yandex and
Seznam are market leaders.
Successful search optimization for international markets may require professional
translation of web pages, registration of a domain name with a
top level domain in the target market, and
web hosting that provides a local
IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.
[51]Legal precedents
On October 17, 2002,
SearchKing filed suit in the United States District Court, Western District of Oklahoma, against the search engine Google. SearchKing's claim was that Google's tactics to prevent
spamdexing constituted a
tortious interference with contractual relations. On May 27, 2003, the court granted Google's motion to dismiss the complaint because SearchKing "failed to state a claim upon which relief may be granted."
[53][54]In March 2006,
KinderStart filed a lawsuit against
Google over search engine rankings. Kinderstart's website was removed from Google's index prior to the lawsuit and the amount of traffic to the site dropped by 70%. On March 16, 2007 the
United States District Court for the Northern District of California (
San Jose Division) dismissed KinderStart's complaint without leave to amend, and partially granted Google's motion for
Rule 11 sanctions against KinderStart's attorney, requiring him to pay part of Google's legal expenses.
[55][56] Search Engine Optimization (SEO)
SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:
- Review of your site content or structure
- Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
- Content development
- Management of online business development campaigns
- Keyword research
- SEO training
- Expertise in specific markets and geographies.
Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted by the heading "Sponsored Links") as well. Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as
Webmaster Tools, the official
Webmaster Central blog, and our
discussion forum can provide you with a great deal of information about how to optimize your site for organic search. Many of these free sources, as well as information on paid search, can be found on
Google Webmaster Central.
Before beginning your search for an SEO, it's a great idea to become an educated consumer and get familiar with how search engines work. We recommend starting here:
If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.
Some useful questions to ask an SEO include:
- Can you show me examples of your previous work and share some success stories?
- Do you follow the Google Webmaster Guidelines?
- Do you offer any online marketing services or advice to complement your organic search business?
- What kind of results do you expect to see, and in what timeframe? How do you measure your success?
- What's your experience in my industry?
- What's your experience in my country/city?
- What's your experience developing international sites?
- What are your most important SEO techniques?
- How long have you been in business?
- How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?
While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site's presence in Google, or even the removal of your site from our index. Here are some things to consider:
- Be wary of SEO firms and web consultants or agencies that send you email out of the blue.Amazingly, we get these spam emails too:
"Dear google.com,
I visited your website and noticed that you are not listed in most of the major search engines and directories..."
Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.
- No one can guarantee a #1 ranking on Google.Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
- Be careful if a company is secretive or won't clearly explain what they intend to do.Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or "throwaway" domains, your site could be removed entirely from Google's index. Ultimately, you are responsible for the actions of any companies you hire, so it's best to be sure you know exactly how they intend to "help" you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site.
- You should never have to link to an SEO.Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don't affect your ranking in the results of the major search engines -- at least, not in a way you would likely consider to be positive.
- Choose wisely.While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO: http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html. While Google doesn't comment on specific companies, we've encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.
- Be sure to understand where the money goes.While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they "control" other search engines and can place themselves in the slot of their choice. This scam doesn't work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you're considering which fees go toward permanent inclusion and which apply toward temporary advertising.
- What are the most common abuses a website owner is likely to encounter?
One common scam is the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client's behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor's domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.
Another illicit practice is to place "doorway" pages loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO's other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.
- What are some other things to look out for?
There are a few warning signs that you may be dealing with a rogue SEO. It's far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:
- owns shadow domains
- puts links to their other clients on doorway pages
- offers to sell keywords in the address bar
- doesn't distinguish between actual search results and ads that appear on search results pages
- guarantees ranking, but only on obscure, long keyword phrases you would get anyway
- operates with multiple aliases or falsified WHOIS info
- gets traffic from "fake" search engines, spyware, or scumware
- has had domains removed from Google's index or is not itself listed in Google
If you feel that you were deceived by an SEO in some way, you may want to report it.
In the United States, the Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit:
http://www.ftc.gov/ and click on "File a Complaint Online," call 1-877-FTC-HELP, or write to:
Federal Trade Commission
CRC-240
Washington, D.C. 20580
If your complaint is against a company in a country other than the United States, please file it at
http://www.econsumer.gov/.
Ref: http://www.google.com/support/webmasters/bin/answer.py?answer=35291
Off Page SEOAs we all know, the Search Engine Optimization field is booming day to day with new inventions and innovations. People may not know that much of what they have learned yesterday will be out of date by tomorrow. Unless one updates his knowledge by reading SEO news/articles, there is no doubt he'll lag back in the SEO race.
Being an SEO Professional, I hereby suggest some the factors that deal with off-page SEO. I found this forum to be the best suited place for sharing. Below is a list of some things most people may be familiar with, but I have also added a few advanced things that you may not know. Try these Advanced Off-Page SEO Strategies to market your website, get ranked in search engines, and to build online reputation (branding) for your company/website so that you can survive in this competitive SEO world.
Note: These things have to be done after the completion of on-page SEO. Before doing these things you must be aware of your competitors who can able build a negative reputation against your company/website.
1). Community Creation in Social Networking SitesAlso known as online reputation management, this is the first and foremost step with which you have to initiate your process. Try to become a member of the most popular social networking sites like Orkut, Myspace, Facebook, Linked In, Ecademy, etc., and create a profile of your own. By doing this you can extend your network online, get connect with your friends, share things with each other, and promote your company/website to build an online reputation. This is most likely the same as Web 2.0 (Participatory Web), which means you have to show your active participation on a regular basis.
2). BloggingThis is one of the most powerful ways to promote your company/website online. Write a blog of your own for your company/website and include lots of unique content. Be precise in what you're trying to convey for the users in your blog entry and promote your blog in blog directories and blog search engines. You can also promote your blog/website by posting comments in other service-related blogs which allow links in the comments section that are crawlable by the search engines (these blogs are commonly identified as Do-Follow Blogs). If you're not very good at writing content for blog posts, hire a guest blogger for your blog and ask him/her to write precise and unique content so that your blog can gain more credit from a search engine point of view.
3). Forum PostingsCreate a forum/online discussion board of your own and start a discussion or share topics with your friends. You can also post/reply to a thread in other service-related pre-existing forums that allow links in your signature which can be crawled by the search engines (aka "Do-Follow Forums").
4). Search Engine SubmissionSubmit your website to the most popular search engines like Google, Yahoo, MSN, Altavista, Alexa, Alltheweb, Lycos, Excite, etc., to get listed for free.
5). Directory SubmissionMany people may say that directory submission is dead. As far as I'm concerned it is still alive. It is purely based on how effectively we are selecting those directories and how efficiently we are choosing the category for submission. Of course, I agree that it gives quite delayed results, but it is worth doing it. Submit your websites to the topmost quality directories like DMOZ, Yahoo Directory, ZoomInfo, One Mission, Pegasus, etc. Nowadays many web directories may offer paid listings but don't go for it.
6). Social BookmarkingSocial Bookmarking is yet another powerful way of promoting your website, but nowadays most people are spamming social bookmarking sites without knowing how to use them. Since content in these websites update frequently, search engines like these types of sites and often visit them (this is commonly termed as Tagsonomy & Folksonomy in Web 2.0). Do some social bookmarking in popular bookmarking sites like Digg, Delicious, StumbleUpon, Propeller, etc. You should be very careful while doing this and you must properly handle the tags which are very essential to broadcast your news on a wide area network. This may increase your website traffic based on how effectively you have participated.
6). Link ExchangeExchange links with service-related websites (this is commonly termed as Thematic Link Exchange) that can help increase your link popularity, which is a major factor of Google's PageRank algorithm. Beware of Black-Hats while doing exchanges.
7). Link BaitingSuppose you have copied/published another website's news or content in your blog/website. Don't forget to place their website link as a reference. Do it for others and, if your content is trustworthy, let others do it for you. This is another way to increase your link popularity.
8). Cross-LinkingLink to internal pages within your site wherever necessary (this is commonly termed Internal Linking). This increases your internal link popularity ,which is another major factor of Google Page Rank algorithm. The best known example of successful internal linking is Wikipedia. Also try to get a content link from websites/blogs that are related to your site theme. Try getting a link from within their site content using a targeted keyword as anchor text (much like Wikipedia does). We know that this strategy can often be hard to implement, but these types of links have more weight from a search engine point of view.
9). Photo SharingPublish/share your website product pictures and make them public. Let your friends see them and comment on them too, which will help drive traffic towards your website. Do this in major photo sharing websites like Flickr, Picasa, Photo Bucket, Picli, etc.
10). Video PromotionsLike with photo sharing, you can publish/share your product videos, expert opinions, and reviews of your product and make them public in YouTube, Metacafe, Dailymotion, etc.
11). Business ReviewsWrite reviews about others businesses or ask your friends/clients to write a review of your business in major business review sites like RateitAll, Shvoong, Kaboodle, Stylefeeder, etc.
12). Local Listings & Yellow PagesInstead of going global and facing huge competition, make your website local so that search engines can easily view your website and fetch the content. This will help you to reach a targeted audience. Submit your website to Google Local, Maps, Yahoo Local, Yellow Pages, Superpages, Hotfrog, etc.
13). Article SubmissionWrite articles of your own and submit them to popular article sites like Ezine, Go Articles, Now Public, Buzzle, etc. This will help you to attain some deep links for your website (though it's usually a slower process).
14). Press Release PromotionIf you are a business/service provider then go for PR submission in popular PR websites like 1888pressrelease, Open PR, PR Leap, etc. This will help you to publish your site in Google News.
15). Classifieds SubmissionDo some classifieds submissions to advertise your products for free. Try Craigslist and other major classifieds sites like Kugli, Myspace, iMadespace, Vivastreet, etc.
16). Social Shopping NetworkIf you own an e-commerce website, this is a good strategy for advertising and easily branding your products for free. Submit your products to Google Product Search, Yahoo Online Shopping, MSN Online Shopping, and other major social shopping network sites like Kaboodle, Style Feeder, Wists, Five Limes, Buzz Shout, Ohmybuzz, etc.
17). AnswersParticipate in Answers by asking and answering relevant questions and placing a link to your website in the source section if necessary. If you don't spam, this is another great way to increase your link popularity (Yahoo Answers, Cha-Cha, Answer Bag, etc.)
18). Document SharingShare your website documents like business documents, information brochures, and slides in Google Docs, Slide Share, etc. This will help you brand your website.
19) CSS, W3C & RSS Directories SubmissionIf you have a web design site or offer services related to web design, submit your website to CSS and W3C website directories which may drive traffic towards your website. Also submit your website to RSS feed directories which, again, will help you attain more traffic.
20). Widget / Gadget DevelopmentDevelop some interactive and innovative widget/gadget applications (such as an online poll or game widgets) for your website and publish them on your blog/website or in other popular social networking sites like Facebook and Myspace. Let your friends and others vote/play/use the widget/application, which will help you increase your branding and website visits.
21). PPC Ad CampaignWhen none of the above strategies work for you, go for a PPC ad campaign with your targeted keywords. Remember that you have to pay to drive more traffic towards your website through PPC.
Ref: seomoz.org
On Page SEOOn page SEO or search engine optimisation is making sure that your website is as search engine friendly as possible. If your website is not optimised then you have less chance of getting good results in the search engines, here is a quick guide towards good on page SEO:
- Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site.
- Make sure that you have unique content on every single page.
- Make sure that your meta-tags are arranged correctly - your page title tags and description tags should describe the content of your different web pages. The page title tags should be less then 68 characters and the description tags more detailed but less then 148 characters.
- Make sure you label the different headers on your web pages using H tags.
- Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content i.e. use domain.com/blue-widgets.php as apposed to having something like domain.com/product.php?cat=146. Use hyphens or underscores to separate words in the URLs.
- Make sure that the links within your site are complete i.e. if you are linking to the blue widgets page link to domain.com/blue-widgets.php as apposed to just blue-widgets.php.
- Make sure that you use descriptive URLs for your images i.e. use blue-widget.jpg as apposed a bunch of numbers and or letters .jpg.
- Make sure that you label all of your images with descriptive alt attributes.
- Make sure that you make good use of anchor text links within your content - if you have a page about blue widgets, use the phrase blue widgets in the text that links to it.
- Make sure that there is only one version of your site - 301 redirect all non www. URLs to the www. ones or vice versa.
- Make sure that there is only one version of your homepage - 301 redirect the index or default page back to domain.com.
- Use the rel="nofollow" tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines.
- Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup.
If you follow these guidelines you are on your way towards good on page SEO and to good rankings in the search engines.
Ref: seoco.co.uk
Defenition: Off Page SEO
"On Page" SEO simply refers to the text and content on your web site pages. Basically editing your page and content so the Search Engine can find your webpage when a surfer is searching for your web sites particular topic.
History:On Page Search Engine Optimization has been around the longest, since the begining of search engines. Search engines used simpler less sophisticated technology a few years ago, and the world wide web was alot smaller. At the time "ON Page" SEO Worked years ago, and it was basically an easy comparison. As the World Wide Web grew larger and larger it became more difficult for search engines to differentiate between your site and other sites. A search on "Autos" may return 100 million + pages that have the word "Auto" on it. So
Off Page SEO began to take off as the world wide web and search engines grew in complexitiy.
On Page Elements:
On Page Elements refer to the html tags within the page. They include Heading Tags (<H1>), Title Tags,
Bold Tags, Italic tags on your web page. Below is an example of phrase "SEO Company" used in a Heading (<h1>) and Bold (<b>) Example:
SEO Company
SEO Company
SEO Company
Notice the difference?
In the HTML Source, The search phrase "SEO Company" Was placed between <h1> tags.
<H1>SEO Company</H1> HTML Tags
In the second version, It was placed between bold tags.
<b>SEO Company</b> HTML tags.
In the third version, it was placed between emphasize tags.
<em>SEO Company</em> HTML tags.
Natural On Page SEO:Your Search Phrases should be emphasized in a natural way for both the visitor and the search engine spider. Do not "KeyWord Stuff" your web page, by repeating the search phrase over and over again in your webpage. This will often resuly in a Search Engine "Penalty" and move your sites ranking Lower in the results.
Unethical/Unsavory On Page Techniques:There are several different techniques known as "black hat" or "unethical" On Page Techniques. Some SEO companies engage in these type of activities and should be avoided. Sooner or later the search engines will catch up to these unethical techniques and the likely result will be your site being demoted or banned from the search engines.
We recommend the following unethical seo techniques should not be used. Negative ON Page SEO Techniques Include:
- Avoid Using "hidden" or invisible text on your page for the purpose of higher search engine placement. For example the words/text for search phrase "Widget" in the html, the font color has been set to White. The background of the page is also white. Therefore the textual content is actually there, however the words are "hidden" from the surfer. This is frowned upon by search engines and frequently results in your site being penalized.
- Avoid Using Negative <div> htmltags. Div tags, Div tags are division tags. Unscrupulous seo services may insert them into your page with negative x/y coordinates to place content outside of the visible page for the surfer, but the text itself is in the html page. The search engine finds the keywords in the text, yet the surfer does not see it. Again a technique to be avoided and not recommended under any circumstances.
- Avoid Cloaking or Sneaky Redirects. Cloaking refers to serving up 2 different types of content based on the visitor who is visiting. Is the visitor a regular websurfer, serve up this page. Is the visitor a search engine spider? Serve up this OTHER page specificly for the search engine spider. The other page being served up is typically garbled textual content with no meaning to a human, and is stuffed with various keywords and search phrases. Again this technique is not recommended and will likely get your site penalized or banned from search engines.
- Avoid duplicate content. Duplicate content means you create one web site, with content on topic a, and then repeat the content over and over again on multiple websites. In theory you could create one website, achieve high ranking on it, and then clog up the search engines with the same content duplicated on multiple domains. Again this is not recommended and should be avoided.
Ref: discountclick.com
Notes
- ^ Beel, Jöran and Gipp, Bela and Wilde, Erik (2010). "Academic Search Engine Optimization (ASEO): Optimizing Scholarly Literature for Google Scholar and Co.". Journal of Scholarly Publishing. pp. 176–190. Retrieved 2010-04-18.
- ^ Brian Pinkerton. "Finding What People Want: Experiences with the WebCrawler" (PDF). The Second International WWW Conference Chicago, USA, October 17–20, 1994. Retrieved 2007-05-07.
- ^ Danny Sullivan (June 14, 2004). "Who Invented the Term "Search Engine Optimization"?". Search Engine Watch. Retrieved 2007-05-14. See Google groups thread.
- ^ (Document Number 19970801004204) "Documentation of Who Invented SEO at the Internet Way Back Machine". Internet Way Back Machine. Archived from (Document Number 19970801004204) the original on 1997-08-01.
- ^ Cory Doctorow (August 26, 2001). "Metacrap: Putting the torch to seven straw-men of the meta-utopia". e-LearningGuru. Archived from the original on 2007-04-09. Retrieved 2007-05-08.
- ^ Pringle, G., Allison, L., and Dowe, D. (April 1998). "What is a tall poppy among web pages?". Proc. 7th Int. World Wide Web Conference. Retrieved 2007-05-08.
- ^ Brin, Sergey and Page, Larry (1998). "The Anatomy of a Large-Scale Hypertextual Web Search Engine". Proceedings of the seventh international conference on World Wide Web. pp. 107–117. Retrieved 2007-05-08.
- ^ Thompson, Bill (December 19, 2003). "Is Google good for you?". BBC News. Retrieved 2007-05-16.
- ^ Zoltan Gyongyi and Hector Garcia-Molina (2005). "Link Spam Alliances" (PDF). Proceedings of the 31st VLDB Conference, Trondheim, Norway. Retrieved 2007-05-09.
- ^ Hansell, Saul (June 3, 2007). "Google Keeps Tweaking Its Search Engine". New York Times. Retrieved 2007-06-06.
- ^ Danny Sullivan (September 29, 2005). "Rundown On Search Ranking Factors". Search Engine Watch. Retrieved 2007-05-08.
- ^ "Search Engine Ranking Factors V2". SEOmoz.org. April 2, 2007. Retrieved 2007-05-14.
- ^ Christine Churchill (November 23, 2005). "Understanding Search Engine Patents". Search Engine Watch. Retrieved 2007-05-08.
- ^ "Google Personalized Search Leaves Google Labs - Search Engine Watch (SEW)". searchenginewatch.com. Retrieved 2009-09-05.
- ^ "Will Personal Search Turn SEO On Its Ear?". www.webpronews.com. Retrieved 2009-09-05.
- ^ "8 Things We Learned About Google PageRank". www.searchenginejournal.com. Retrieved 2009-08-17.
- ^ "PageRank sculpting". Matt Cutts. Retrieved 2010-01-12.
- ^ "Google Loses "Backwards Compatibility" On Paid Link Blocking & PageRank Sculpting". searchengineland.com. Retrieved 2009-08-17.
- ^ "Personalized Search for everyone". Google. Retrieved 2009-12-14.
- ^ "Relevance Meets Real Time Web". Google Blog.
- ^ Laurie J. Flynn (November 11, 1996). "Desperately Seeking Surfers". New York Times. Retrieved 2007-05-09.
- ^ "AIRWeb". Adversarial Information Retrieval on the Web, annual conference. Retrieved 2007-05-09.
- ^ David Kesmodel (September 22, 2005). "Sites Get Dropped by Search Engines After Trying to 'Optimize' Rankings". Wall Street Journal. Retrieved 2008-07-30.
- ^ Adam L. Penenberg (September 8, 2005). "Legal Showdown in Search Fracas". Wired Magazine. Retrieved 2007-05-09.
- ^ Matt Cutts (February 2, 2006). "Confirming a penalty". mattcutts.com/blog. Retrieved 2007-05-09.
- ^ a b "Google's Guidelines on Site Design". google.com. Retrieved 2007-04-18.
- ^ a b "Guidelines for Successful Indexing". bing.com. Retrieved 2011-09-07.
- ^ "Google Webmaster Tools". google.com. Archived from the original on November 2, 2007. Retrieved 2007-05-09.
- ^ "Submitting To Search Crawlers: Google, Yahoo, Ask & Microsoft's Live Search". Search Engine Watch. 2007-03-12. Retrieved 2007-05-15.
- ^[dead link]"Search Submit". searchmarketing.yahoo.com. Retrieved 2007-05-09.[dead link]
- ^ "Submitting To Directories: Yahoo & The Open Directory". Search Engine Watch. 2007-03-12. Retrieved 2007-05-15.
- ^ "What is a Sitemap file and why should I have one?". google.com. Retrieved 2007-03-19.
- ^ Cho, J., Garcia-Molina, H. (1998). "Efficient crawling through URL ordering". Proceedings of the seventh conference on World Wide Web, Brisbane, Australia. Retrieved 2007-05-09.
- ^ http://www.anvilmediainc.com/wp-content/uploads/ami_seo_whitepaper_1104.pdf
- ^ "Newspapers Amok! New York Times Spamming Google? LA Times Hijacking Cars.com?". Search Engine Land. May 8, 2007. Retrieved 2007-05-09.
- ^ a b "The Most Important SEO Strategy - ClickZ". www.clickz.com. Retrieved 2010-04-18.
- ^ "Bing - Partnering to help solve duplicate content issues - Webmaster Blog - Bing Community". www.bing.com. Retrieved 2009-10-30.
- ^ Andrew Goodman. "Search Engine Showdown: Black hats vs. White hats at SES". SearchEngineWatch. Retrieved 2007-05-09.
- ^ Jill Whalen (November 16, 2004). "Black Hat/White Hat Search Engine Optimization". searchengineguide.com. Retrieved 2007-05-09.
- ^ "What's an SEO? Does Google recommend working with companies that offer to make my site Google-friendly?". google.com. Retrieved 2007-04-18.
- ^ Andy Hagans (November 8, 2005). "High Accessibility Is Effective Search Engine Optimization". A List Apart. Retrieved 2007-05-09.
- ^ Matt Cutts (February 4, 2006). "Ramping up on international webspam". mattcutts.com/blog. Retrieved 2007-05-09.
- ^ Matt Cutts (February 7, 2006). "Recent reinclusions". mattcutts.com/blog. Retrieved 2007-05-09.
- ^ "What SEO Isn't". blog.v7n.com. June 24, 2006. Retrieved 2007-05-16.
- ^ Melissa Burdon (March 13, 2007). "The Battle Between Search Engine Optimization and Conversion: Who Wins?". Grok.com. Retrieved 2007-05-09.
- ^ Andy Greenberg (April 30, 2007). "Condemned To Google Hell". Forbes. Retrieved 2007-05-09.[dead link]
- ^ Jakob Nielsen (January 9, 2006). "Search Engines as Leeches on the Web". useit.com. Retrieved 2007-05-14.
- ^ "A survey of 25 blogs in the search space comparing external metrics to visitor tracking data". seomoz.org. Retrieved 2007-05-31.
- ^ Graham, Jefferson (2003-08-26). "The search engine that could". USA Today. Retrieved 2007-05-15.
- ^ Greg Jarboe (2007-02-22). "Stats Show Google Dominates the International Search Landscape". Search Engine Watch. Retrieved 2007-05-15.
- ^ a b c Mike Grehan (April 3, 2006). "Search Engine Optimizing for Europe". Click. Retrieved 2007-05-14.
- ^ Jack Schofield (2008-06-10). "Google UK closes in on 90% market share". London: Guardian. Retrieved 2008-06-10.
- ^ "Search King, Inc. v. Google Technology, Inc., CIV-02-1457-M" (PDF). docstoc.com. May 27, 2003. Retrieved 2008-05-23.
- ^ Stefanie Olsen (May 30, 2003). "Judge dismisses suit against Google". CNET. Retrieved 2007-05-10.
- ^ "Technology & Marketing Law Blog: KinderStart v. Google Dismissed—With Sanctions Against KinderStart's Counsel". blog.ericgoldman.org. Retrieved 2008-06-23.
- ^ "Technology & Marketing Law Blog: Google Sued Over Rankings—KinderStart.com v. Google". blog.ericgoldman.org. Retrieved 2008-06-23.
- Wikipedia
get much visitors from search engines. In fact the targeted visitors for a website can be found only if one can optimize the website according to the search engine criteria. Every day thousands of the thousand new websites published on the internet, while every website is supposed to do its business just by finding targeted visitors around the globe. Lots of the techniques and methods exist there to get visitors. There is simple and costly way to get visitors by advertising on the search engine, social media websites and some affiliate portals as well. Search engine optimization (SEO), is an only a way to get free of cost and continuously visitors from the search engines. Which is the most reliable ways to improve traffic is to achieve a high ranking on search engine return pages (SERPs). While this is only possible if some one knows that “how search engine optimization (SEO) works?”
tricks to SEO is to gain traffic using many pages focused on specific terms vice focusing on broad single word terms. Specific terms are usually easier to rank well for and often have a higher conversion rate (since a longer query is often associated with greater searcher intent).
